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Counterwise

No. 18 of 21 at ALC

Hertz

at Alicante-Elche Miguel Hernández Airport

In terminalNo credit card needed
Counterwise Score 3.6 out of 10, rated Poor.Medium consensusCheck prices ↓

At a glance

  • Hertz at Alicante-Elche Miguel Hernández Airport is ranked No. 18 of 21 car rental desks at the airport, with a Counterwise Score of 3.6/10 (Poor).
  • The Hertz desk is inside the terminal at Alicante Airport.
  • No credit card is required (debit cards accepted); the typical deposit is €200–€700.
  • Fuel policy: full to full. Opening hours: 08:00–24:00 daily.
  • Main red flag from travellers: Many reviews (about 38 overall, around 9 in the last 12 months) report charges of roughly 90-400 EUR for small scratches, paint marks or wheel scuffs that customers say were already present or not caused by them, sometimes despite photo or video evidence..

Based on 126 reviews analysed · Last updated · How scores work

The short version

Based on 126 Google reviews after excluding 7 (about 105 with usable text, plus 18 star-only ratings), this desk draws many complaints about damage charges, extra cover sold at the counter and booking changes, at a rate that is high and persists into 2026. Others report new cars, quick service and smooth deposit returns, especially with full-cover packages from motoring clubs. Web evidence is thin and mostly undated, so the picture rests mainly on reviews.

AI-assisted summary of 126 recent Google reviews and web reports, reviewed by our editor on 12 November 2026. How we do it

Score breakdown

Each sub-score is out of 10. Higher is always better for you. How the weights work

Deposit & damage disputes(30% of score)

Poor2.5/10

How often travellers report surprise damage charges, slow deposit refunds or disputed scratches. Based on 52 reports · high confidence.

Counter upselling(20% of score)

Poor3.0/10

Pressure to buy extra insurance, upgrades or add-ons at the desk. Higher means less pressure. Based on 24 reports · high confidence.

Booking honoured(20% of score)

Poor3.5/10

Whether you get the car category and the price you booked, without new fees at the counter. Based on 29 reports · high confidence.

Queue time(15% of score)

Mixed6.0/10

Typical wait from reaching the desk (or shuttle stop) to holding the keys. Based on 13 reports · medium confidence.

Car condition(15% of score)

Mixed6.0/10

Cleanliness, mileage and mechanical state of the cars handed out. Based on 25 reports · medium confidence.

How this score was built

  • AI analysis of reviews and web reports (the sub-scores above, weighted): 3.9 · counts 70%
  • Star ratings on review platforms, rescaled against all desks we rate: 1.8 · counts 30%
  • 7 of 133 recent reviews excluded as unreliable (solicited staff praise, duplicates, other locations). How we clean reviews
  • Pulled 24% toward the airport average, because recent reviews are few (48 after weighting by age).

Medium consensusOur independent signals mostly agree, with some differences.

What travellers flag

Red flags (5)

  • Many reviews (about 38 overall, around 9 in the last 12 months) report charges of roughly 90-400 EUR for small scratches, paint marks or wheel scuffs that customers say were already present or not caused by them, sometimes despite photo or video evidence.tripadvisor.co.uk
  • About 18 reviews say extra insurance was added or presented as mandatory at the desk, even when the customer had prepaid broker, card or motoring-club cover, so the final cost was often double or triple the booked price.
  • Reviewers describe a dark car park and condition reports that are incomplete or not provided at pickup; the car is often checked at night at return, and several say they could not get the pre-rental report or have their own photos accepted when disputing.
  • Several reviews report deposit refunds that were slow, reduced or followed by later card debits (fuel, admin, parking-fine or extra-day fees), with customer service hard to reach and some customers resorting to a card chargeback.
  • About 11 reviews report booking problems at the counter, such as a different or smaller category, a prepaid voucher not honoured, a refusal over an International Driving Permit, or a late-hours or location surcharge not mentioned at booking.

Green flags (3)

  • About a dozen reviews, several from the last year, praise near-new, clean and well-kept cars, including free upgrades.
  • Customers who booked packages with full cover from motoring clubs (for example ADAC/TCS/OAMTC) report smooth pickups, no pressure to buy more insurance and quick deposit release.
  • Around 8 reviews report fast checkout and return, including late-night pickups after flight delays and out-of-hours key drop without extra fees.

Practical facts

LocationDesk inside the terminalsource
Opening hours08:00–24:00 dailysource
Credit card requiredNo, debit cards accepted (check conditions)source
Typical deposit€200–€700source
Fuel policyFull to fullsource
Shares the desk withFirefly

“Not confirmed yet” means we have not verified that fact yet. We never guess.

Sources

Web pages behind this rating’s facts and flags, found through search APIs. The review analysis also used 126 recent Google reviews of this desk, which we do not republish.

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Hertz at other airports and stations

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Hertz at Alicante Airport: questions and answers

Is Hertz at Alicante Airport any good?

Hertz at Alicante-Elche Miguel Hernández Airport has a Counterwise Score of 3.6/10 (Poor) and is ranked No. 18 of 21 desks at the airport. Main green flag: About a dozen reviews, several from the last year, praise near-new, clean and well-kept cars, including free upgrades.. Main red flag: Many reviews (about 38 overall, around 9 in the last 12 months) report charges of roughly 90-400 EUR for small scratches, paint marks or wheel scuffs that customers say were already present or not caused by them, sometimes despite photo or video evidence..

Do I need a credit card to rent from Hertz at Alicante Airport?

No. Hertz at Alicante-Elche Miguel Hernández Airport does not require a credit card; debit cards are accepted. Check the conditions when you book.

How much is the deposit at Hertz at Alicante Airport?

The typical deposit at Hertz at Alicante-Elche Miguel Hernández Airport is €200–€700. The lowest starting deposit at this airport is at Goldcar (€0–€950).

Where is the Hertz desk at Alicante Airport?

The Hertz desk is inside the terminal at Alicante Airport. It shares the counter with Firefly.

What are the opening hours of Hertz at Alicante Airport?

Hertz at Alicante-Elche Miguel Hernández Airport is open 08:00–24:00 daily. Fuel policy: full to full.

Other desks at Alicante Airport

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