How we make money

What an affiliate link is

When you click a "Check prices" or "Compare on…" button, you go to a booking partner's website. If you then book a car, that partner may pay Counterwise a small commission. You pay the same price either way.

Every affiliate button on this site has a short line underneath saying so. Links marked "Direct link" earn us nothing.

What commissions do not buy

• A higher score, a better position, or a place on the list
• The removal or softening of a red flag
• Changes to our AI summaries

Desks are ranked only by their Counterwise Score. Our scoring process does not know which desks or partners pay commission, and we list desks we earn nothing from. Read the full methodology.

Why we work this way

Ratings take real work to build and keep fresh. Commissions let us keep Counterwise free for travellers without ads, paywalls or paid placements.

Questions

If you think something on the site looks influenced by a commercial relationship, tell us. We will look into it and publish corrections.

Prototype note: all partner links on this prototype are placeholders and go to example.com.