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Counterwise

No. 21 of 21 at ALC

Firefly

at Alicante-Elche Miguel Hernández Airport

In terminal
Counterwise Score 2.6 out of 10, rated Poor.Medium consensusCheck prices ↓

At a glance

  • Firefly at Alicante-Elche Miguel Hernández Airport is ranked No. 21 of 21 car rental desks at the airport, with a Counterwise Score of 2.6/10 (Poor).
  • The Firefly desk is inside the terminal at Alicante Airport.
  • A credit card in the main driver's name is required; the deposit amount is not confirmed yet.
  • Fuel policy: full to full. Opening hours: 08:00–01:00 daily.
  • Main red flag from travellers: Repeated reports that staff add or push the desk's own extra cover even when travellers show prepaid or third-party full insurance, often by having them sign dense paperwork; the extra amount (often 100-400 EUR) is sometimes only debited after the trip. Several of these reports are from the last 12 months..

Based on 207 reviews analysed · Last updated · How scores work

The short version

Based on 207 Google reviews kept after excluding 6 (about 23 are star-only), most reviews with text report extra insurance added at the desk or charges debited after the trip, while a minority describe smooth rentals with new cars and quick deposit refunds. Most of the negative volume dates from 2023-2024; only about a dozen reviews are from the last 12 months, and they are mixed but still include insurance and post-rental charge complaints. Web sources are mostly undated or consumer-review pages and point the same way, so read the paperwork carefully and keep photos and fuel receipts.

AI-assisted summary of 207 recent Google reviews and web reports, reviewed by our editor on 12 November 2026. How we do it

Score breakdown

Each sub-score is out of 10. Higher is always better for you. How the weights work

Deposit & damage disputes(30% of score)

Poor1.5/10

How often travellers report surprise damage charges, slow deposit refunds or disputed scratches. Based on 80 reports · high confidence.

Counter upselling(20% of score)

Poor1.0/10

Pressure to buy extra insurance, upgrades or add-ons at the desk. Higher means less pressure. Based on 95 reports · high confidence.

Booking honoured(20% of score)

Poor1.5/10

Whether you get the car category and the price you booked, without new fees at the counter. Based on 70 reports · high confidence.

Queue time(15% of score)

Poor5.0/10

Typical wait from reaching the desk (or shuttle stop) to holding the keys. Based on 18 reports · medium confidence.

Car condition(15% of score)

Mixed6.5/10

Cleanliness, mileage and mechanical state of the cars handed out. Based on 30 reports · medium confidence.

How this score was built

  • AI analysis of reviews and web reports (the sub-scores above, weighted): 2.7 · counts 70%
  • Star ratings on review platforms, rescaled against all desks we rate: 0.0 · counts 30%
  • 6 of 213 recent reviews excluded as unreliable (other locations, solicited staff praise, duplicates…). How we clean reviews
  • Pulled 25% toward the airport average, because recent reviews are few (46 after weighting by age).

Medium consensusOur independent signals mostly agree, with some differences.

What travellers flag

Red flags (2)

  • Repeated reports that staff add or push the desk's own extra cover even when travellers show prepaid or third-party full insurance, often by having them sign dense paperwork; the extra amount (often 100-400 EUR) is sometimes only debited after the trip. Several of these reports are from the last 12 months.reviews.iotrustpilot.comtrustpilot.com
  • Many travellers report unexpected card debits after returning the car (fuel fees despite a full tank and receipt, unexplained deductions, partly refunded deposits) and say it was hard to reach anyone afterwards. At least three such reports are from the last 12 months.reviews.iotrustpilot.com

Green flags (4)

  • A steady minority of reviews describe new or nearly new, clean cars, sometimes an upgrade to a larger model.
  • Positive reports describe the deposit released within minutes to a few days after return (for example same day or within 3 days).
  • Some travellers who declined extra cover say staff accepted it without pressure and the rental ended without extra charges.
  • Several reviews describe a quick, uncomplicated handover (about 5 minutes in some cases), including late at night.

Practical facts

LocationDesk inside the terminalsource
Opening hours08:00–01:00 dailysource
Credit card requiredYes, in the main driver’s namesource
Typical depositNot confirmed yet
Fuel policyFull to fullsource
Shares the desk withHertz

“Not confirmed yet” means we have not verified that fact yet. We never guess.

Sources

Web pages behind this rating’s facts and flags, found through search APIs. The review analysis also used 207 recent Google reviews of this desk, which we do not republish.

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Firefly at other airports and stations

Same brand, different counter. We rate each location on its own.

Firefly at Alicante Airport: questions and answers

Is Firefly at Alicante Airport any good?

Firefly at Alicante-Elche Miguel Hernández Airport has a Counterwise Score of 2.6/10 (Poor) and is ranked No. 21 of 21 desks at the airport. Main green flag: A steady minority of reviews describe new or nearly new, clean cars, sometimes an upgrade to a larger model.. Main red flag: Repeated reports that staff add or push the desk's own extra cover even when travellers show prepaid or third-party full insurance, often by having them sign dense paperwork; the extra amount (often 100-400 EUR) is sometimes only debited after the trip. Several of these reports are from the last 12 months..

Do I need a credit card to rent from Firefly at Alicante Airport?

Yes. Firefly at Alicante-Elche Miguel Hernández Airport requires a credit card in the main driver's name for the deposit.

How much is the deposit at Firefly at Alicante Airport?

The deposit amount at Firefly at Alicante-Elche Miguel Hernández Airport is not confirmed yet. Check the rental terms when you book. The lowest confirmed starting deposit at this airport is at Goldcar (€0–€950).

Where is the Firefly desk at Alicante Airport?

The Firefly desk is inside the terminal at Alicante Airport. It shares the counter with Hertz.

What are the opening hours of Firefly at Alicante Airport?

Firefly at Alicante-Elche Miguel Hernández Airport is open 08:00–01:00 daily. Fuel policy: full to full.

Other desks at Alicante Airport

Ranked by Counterwise Score. Compare all 21 desks side by side